Alessandro Cappellotto Web Marketing Consultant&Copywriter
Contact the author:
In love with writing, he’s from a family of merchants and, consequently, a copywriter.
He’s perfectly unable to work without the internet. At some point in his career he realized two things:
a) content design requires mastery of the containers
b) in order to write good copy, you must learn to do sums.
It was but a short step from advertising creativity to online sales.