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Alex Mari
AI in Marketing Researcher @University of Zurich

Alex is a Research Associate at the Chair for Marketing and Market Research at the University of Zurich where he studies the impact of Machine Learning on consumer-brand relationships. He is the former Director of Digital Marketing at Sonova Group, Brand Manager at Procter & Gamble, AKQA, and others. Alex founded and managed two technology-driven startups. He is currently teaching digital & AI marketing in business schools and privately advising companies.

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CRM & Marketing Automation
Alex Mari
AI in Marketing Researcher @University of Zurich
Published on 15.05.2019

AI-Driven Marketing: the rise of Machine Learning

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