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Gianluca Borsotti
CEO and Founder Mister Worker™

He has worked for almost 20 years for multinational companies (Nestlè, Kraft, Walt Disney and Vodafone), then he started his own entrepreneur path in 2006, founding eBit Innovation: a digital company focused on e-business. In 2012 he has founded eSales, an e-commerce company, and in April 2013 he launched Attrezzi&Utensili.it, the First Online B2B e-commerce for professional work tools. In 2016 the Company has become a “PMI Innovativa” (Innovative SME) and in 2017 was funded by Michele Appendino’s AME Ventures. In January 2018, Attrezzi&Utensili was rebranded as Mister Worker™ to better match international customers demand: nowadays, more than 75% of its turnover is sold in over 160 countries worldwide. Mister Worker™ has won the Netcomm Best B2B Award in 2018 and the Digital Export Award in 2019.

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E-commerce
Gianluca Borsotti
CEO and Founder Mister Worker™
Published on 15.01.2020

B2B E-commerce: the Mister Worker™ case

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