Isabella Ratti graduated in Literature and then got a PhD in History of Jewellery and Applied Arts. Before devoting herself to Image Consulting as a Style Coach, through a high-level training course (Master degree at Marangoni and Specializations at IED and Central Saint Martins in London), she had worked marketing roles for famous Fashion brands, which strongly shaped her sense of the image as a means of communication, both in the workplace and personal life, offline and online, looking at the future frontiers. At the beginning of her career she gained extensive experience in the textile industry, in their family business. She writes about Fashion for various newspapers. Her company Isabella Ratti Style Coaching & Consulting Sagl has been working for years in the field of management consulting, dealing with different realities and sectors, and she has now become a valuable support for professionals and companies that want to improve the management of their business.