Lorenzo Giorda Global Head of Digital Marketing @Lavazza
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After working for 5 years as a strategic consultant at Accenture and obtaining an MBA at INSEAD, Lorenzo joined Google (in Paris at first and then in Milan), where he grew up to become the head of Tech area for agencies in Italy. Starting January of this year he was chosen to lead the digital transformation of one of the most prestigious and successful companies on the Italian scene: Lavazza.