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Lorenzo Giorda
Global Head of Digital Marketing @Lavazza

After working for 5 years as a strategic consultant at Accenture and obtaining an MBA at INSEAD, Lorenzo joined Google (in Paris at first and then in Milan), where he grew up to become the head of Tech area for agencies in Italy. Starting January of this year he was chosen to lead the digital transformation of one of the most prestigious and successful companies on the Italian scene: Lavazza.

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CRM & Marketing Automation Customer Experience
Lorenzo Giorda
Global Head of Digital Marketing @Lavazza
Published on 17.06.2019

The customer at the center of the business: Lavazza's strategy

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