He is an engineering manager. For over fifteen years he has partnered in national and international consulting firms, focusing on commercial strategies and operations, digital channels and services, innovation. He has been developing digital projects since 1998. He supports and is an advisor for various start-ups in telecommunications, e-commerce and IoT. He teaches Strategic Marketing and E-commerce in universities and institutions. He is co-author of Digital Marketing for e-commerce and new retail (Hoepli, 2019).