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Mauro Lupi
Strategy Director @DigitalBreak

For over 35 years he has been working in the ICT field and for over 20 he has been helping companies of all sizes and sectors applying digital to business, with particular regard to online marketing and communication. A forerunner on several fronts in the "digital" field, he led the web agency Ad Maiora from 1997 to 2009, and then the Digital area of Ammiro Partners and OpenKnowledge. He designed and coordinated MotoriDiRicerca.it, for many years the reference site in Italy, and more recently EnergiaDigitale.com, a major digital education website for SMEs and professionals. He now teaches Digital Marketing at IULM in Milan and has written "Search engines and visibility on the web" (Apogeo, 2001) and is co-author of "Social Media Marketing" (Hoepli, 2011).

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