Michele Petrilli Digital Communication Section Manager @Nissan Motor Corporation
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He has more than 10 years of experience in marketing, communication and digital innovation. With programming, web development and digital advertising knowledge (in the fields of Display, Programmatic, Social Media, SEA and CRM), he promotes and carries on omni-channel communication campaigns. He is dedicated to the study of data clustering through DMP (data management platform) to ensure the customization of user experience.
He also deals with the construction of attribution models, with the aim of maximizing conversions. In recent years he has taken part in several seminars and workshops, supporting development teams and start-ups by promoting innovative projects oriented to digital transformation.