Since 2009 she has been experiencing in the first person the establishment of e-commerce because she was content production manager, first for Saldiprivati and then for the Della Valle Group. She was responsible for building industrial flows of photographic production for both companies. In 2015, together with the photographers Giulia Ghiazza and Roberta Pirisino, she founded E-PHOTO, a full-service company for the management of product photography.