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Walter Caccia
Head of Innovation and Commerce @Kantar

Walter has been working in market research for 20 years, with experiences in different sectors (services, B2B, consumer goods). Over the years, he has developed expertise in a wide range of survey types, including segmentation and positioning studies, and in the area of stakeholder management. He has been working for KANTAR since 2007 and currently holds the position of Head of Innovation&Commerce.

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E-commerce
Walter Caccia
Head of Innovation and Commerce @Kantar
Published on 09.12.2019

Consumer goods and e-commerce: what influences purchasing behavior?

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