Become a data-driven company with Content Intelligence

The interview with Antonio Guarino, Head of Data Sciences AKQA, Italy

Stefania Fornasier
Content Marketing Manager @ THRON

What is the relationship between Content Intelligence and data-driven companies? And why is it so important to become data-driven? We asked Antonio Guarino, Head of Data Sciences of AKQA in Italy.

Being data-driven means setting up business activities based on data, and Content Intelligence is the technology that collects this valuable information for the brand, in order to improve their products or services aligning them with the demands of their target.