Boost sales with first party data

Stefania Fornasier
Content Marketing Manager @ THRON

We asked Rusty Warner, Principal Analyst of Forrester Research, and Luca La Mesa, a social media strategist, to explain to us the importance of first-party data according to their experience.

  • Can they be considered as a business lever for a company? What opportunities lie behind them?
  • What is the correct way to use them?
  • Can social networks enhance this "tool"?


Start leveraging your first-party data now