China’s digital market offers many opportunities for business, but you cannot enter it with a western logic. An in-depth study to understand what the best tools are to do this.
China not only has the largest population in the world, but it’s also the country with the largest number of Internet users. It is the ideal market where to launch effective marketing initiatives, with a rising middle class and its increasing spending power (65% of families will be wealthy by 2027).
During Singles' Day alone, online sales marked a record (10 billion yuan! 1,43 billion dollars). The luxury and fashion industry is especially thriving: the Chinese spending represents 33% of the global luxury spending.
This is an opportunity not to be missed for brands, which can experiment with digital engagement campaigns to attract new customers. But the more Chinese people spend, the more demanding they become. The user experience you offer must be up to the challenge, despite the presence of the Great Firewall which slows down considerably all content hosted on Western sites.
In this free whitepaper you’ll learn about:
- the Chinese digital ecosystem and its peculiarities
- the importance of a Chinese hosting for you site
- what technology enables content delivery in China, simplifying bureaucracy and improving UX