Content Intelligence Network
How is ICT evolving?
Digital Transformation (DX) has brought about tensions and complex challenges, that are pouring into the market dynamics. What we are going through is not a simple digitalization of society and economy, but a wider and deeper change that goes by the name of Fourth Industrial Revolution.
What are the features and future trends of this complexity? The Assintel Report XL, an ICT research Assintel (Associazione Nazionale Imprese ICT) commissioned from IDC Italia, tried to answer.
Let's see which are, in our opinion, the crucial elements:
1) Data is the new oil
The adoption of a data-centric business model is becoming more and more concrete: companies are rethinking the ways data is acquired and managed so that, after being processed by Machine Learning algorithms and Big Data technologies, it can guide the operational choices of the company.
After all, the monetization of information and an increasingly pervasive analytical culture are factors that make the difference in the market. In Italy, ICT investments amounted to 30 billion euros in 2018, and saw a growth of +0.7% compared to 2017; in perspective, they are going to grow with an average annual increase (CAGR) of +1.3% up to 2021.
2) Public Cloud, protagonist of the evolutionary changes of Italian companies
The spreading of the cloud is unstoppable: it is reaching even those SMEs that are usually more reluctant to investments on new technologies. According to the report, 50% of SMEs will see the cloud as a spending priority for the coming year, and in the next 5 years they will begin to conceive their information systems on the cloud as their first choice.
In terms of volume and growth of ICT investments, the Public Cloud plays a leading role. In Italy, expenditure will reach 1.5 billion euros by the end of 2018, with a growth of +28% compared to 2017, and it will keep growing to almost 1.9 billion euros.
The piece of resistance is Software as a Service (Saas), which will continue to generate most of the Italian expenditure for Public Cloud: it went from 750 million euros to over 1150 million euros in 2018, with a CAGR rate of +23%. Benefits include ease of use, scalability, pay-as-you-go solutions (you only pay for what you consume), the certified security levels offered by the Cloud Service Providers.
3) Introduction of API skills
Companies are increasingly more attentive to service integration processes. According to the research, Digital Transformation platforms are ecosystems open to external connections with any partner and application through a system of standard interfaces and APIs.
4) New business priorities
The main objectives of digitalization projects are:
- in both B2B and B2C, improvements in the relationship with the customer, through the adoption of a customer centric approach
- automation and internal optimization, with consequent control and reduction of costs (IT shares these priorities as well).
Among the wishes expressed by companies, we also find a need for new techniques to measure the impacts of innovative projects, and for a flexible reorganization of the company, with transversal digital teams and working activities released from a physical space and rigid timetables (mobile working).
Why the Intelligent DAM is the sum of this evolution
There’s a technological solution that in our opinion embraces all the trends mentioned above: the Intelligent DAM (Digital Asset Management) and the standard-bearer of the category, THRON. Let's see why:
- It is a Saas solution, with all the consequent benefits (read here)
- It’s easy to integrate with existing solutions of the client/partner
- It guarantees a data centric and customer centric approach, starting from the data it collects through Machine Learning algorithms applied to content. This is called Content Intelligence, and enables companies to measure Content ROI, learning which topics and formats have pushed users to convert the most.
- It automates and improves content management thanks to the automatic classification performed by semantic engines; it also allows a consistent distribution of content across all corporate channels, adapting it to the specific characteristics of each front end.
- By centralizing content on a single platform, it makes it easily searchable but also shareable in collaborative workflows, that can be accessed by both internal employees and external collaborators, according to assigned rights. This definitively breaks down data silos and enables new working methods such as Mobile Working.
And this is certainly not the end of it...