Content Management

The real advantage of digital technology is the possibility of tracking any action on the web. That said, the most effective communication strategies are those that methodically collect data on how users approach the brand content. But if it is scattered across multiple platforms, without any organization that allows to retrieve and manage it when needed, the intrinsic value of content is lost. With the support of Artificial Intelligence, content management processes can truly get back on track.
Content Intelligence Content Management
The Editorial Staff
Content Intelligence Network
Published on 22.07.2019

Multi-platforms for multi-brands? No, a centralized distribution’s better

Reading Time: 3 MIN
Customer Experience Content Management
Roberto Ghislanzoni
Senior Manager Digital Center of Excellence @Whirlpool...
Published on 28.06.2019

Content management, Whirlpool’s strategy

Reading Time: 3 MIN
Content Management
Sirma Kurtulmaz
Project Manager @GS1 Italy
Published on 21.06.2019

Managing the supply chain of consumer content

Reading Time: 4 MIN
Content Management
Michele Caruso
Head of Data & CX @Wunderman Thompson Italy
Published on 04.06.2019

Data, creativity and technology: the evolution of Content Marketing

Reading Time: 3 MIN
Content Management
Pierluigi Venneri
Digital e Web Specialist @TMS Edizioni Srl
Published on 31.05.2019

Artificial intelligence, a new opportunity for the publishing industry

Reading Time: 3 MIN
Content Intelligence Content Management
The Editorial Staff
Content Intelligence Network
Published on 30.05.2019

The key to customer centricity? According to Forrester it’s intelligent content management

Reading Time: 5 MIN
Content Management
The Editorial Staff
Content Intelligence Network
Published on 27.05.2019

Branded Content: new frontiers in business communication

Reading Time: 3 MIN
Content Management
The Editorial Staff
Content Intelligence Network
Published on 08.05.2019

In the cloud we trust

Reading Time: 3 MIN
Content Management
Gaetano Masi
Chief Growth Officer @KPI6
Published on 03.05.2019

Make your Content Strategy more data-driven

Reading Time: 5 MIN
Customer Experience Content Management
Davide Ferracin
Marketing Manager @Lapitec
Published on 29.04.2019

Sustainability and digital: the secrets to effective communication

Reading Time: 3 MIN
E-commerce Content Management
The Editorial Staff
Content Intelligence Network
Published on 26.04.2019

E-commerce: the importance of multimedia content

Reading Time: 3 MIN
Customer Experience Content Management
Lerrj Piazza
Marketing Manager @OZ Racing
Published on 24.04.2019

High Quality and technology transfer: successful Made in Italy

Reading Time: 3 MIN
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