CRM & Marketing Automation
The interests of each user collected by Content Intelligence become valuable data with which to enrich each customer’s profile. In this way, the marketing and sales departments can develop a personalized communication. Indeed, thanks to the Single Customer View, the CRM system is enriched with a “snapshot” that reveals interests, the list of content viewed on the various channels, and a series of insights prompting the sales staff in real time of content and topics to be approached with each interlocutor. At this point, Marketing Automation benefits from it too, as events such as sending e-mails or actions to web pages can be personalized in real time, also on the basis of hot “interests” for each individual person in that particular moment.
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