CRM & Marketing Automation

The interests of each user collected by Content Intelligence become valuable data with which to enrich each customer’s profile. In this way, the marketing and sales departments can develop a personalized communication. Indeed, thanks to the Single Customer View, the CRM system is enriched with a “snapshot” that reveals interests, the list of content viewed on the various channels, and a series of insights prompting the sales staff in real time of content and topics to be approached with each interlocutor. At this point, Marketing Automation benefits from it too, as events such as sending e-mails or actions to web pages can be personalized in real time, also on the basis of hot “interests” for each individual person in that particular moment.
CRM & Marketing Automation
The Editorial Staff
Content Intelligence Network
Published on 12.12.2018

Why Content Intelligence is more effective than Facebook Pixel

Reading Time: 3 MIN
Customer Experience CRM & Marketing Automation
Silvia Bellucci
Cloud and AI Sales @IBM
Published on 28.11.2018

The Cognitive Era: IoT, Big Data and Artificial Intelligence

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
Valentino Pitzolu
Assistant Manager at KPMG Advisory SpA
Published on 26.11.2018

Intelligent Experiences: the future of the Customer Experience

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
Salvatore Palange
Founder@Fluel Innovation for Business
Published on 19.11.2018

Artificial Intelligence: the technology that gives business a turbo boost

Reading Time: 3 MIN
CRM & Marketing Automation
Natascia Meneghetti
Consultant@THRON
Published on 15.11.2018

Keep control of your content with optimized workflows!

Reading Time: 3 MIN
CRM & Marketing Automation
Aline Bernier
Inbound Specialist @ THRON
Published on 14.11.2018

More power to your CRM with Artificial Intelligence

Reading Time: 4 MIN
CRM & Marketing Automation
Duccio Schiavon
Data Scientist @Quantitas srl
Published on 07.11.2018

Data AI Love You – Why Big Data and AI are made for one another

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
Antonio Comelli
Marketing Officer @ THRON
Published on 19.10.2018

Cut down on customization time and costs with Artificial Intelligence!

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
Diego Corbi
Social Media Strategist@On The Rox
Published on 03.10.2018

Machine Learning: this unknown being

Reading Time: 4 MIN
Customer Experience CRM & Marketing Automation
Federico Oliveri
Digital Strategy and Pre-Sales Consultant @ Socialbakers
Published on 19.09.2018

Create effective content with Artificial Intelligence’s support

Reading Time: 3 MIN
CRM & Marketing Automation
Gianluca Carobene
New Media Attorney @Carobene&Partners
Published on 12.09.2018

Databases: a valuable resource for business

Reading Time: 3 MIN
CRM & Marketing Automation
The Editorial Staff
Content Intelligence Network
Published on 13.08.2018

The 3 Eras of CRM

Reading Time: 2 MIN
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