CRM & Marketing Automation

The interests of each user collected by Content Intelligence become valuable data with which to enrich each customer’s profile. In this way, the marketing and sales departments can develop a personalized communication. Indeed, thanks to the Single Customer View, the CRM system is enriched with a “snapshot” that reveals interests, the list of content viewed on the various channels, and a series of insights prompting the sales staff in real time of content and topics to be approached with each interlocutor. At this point, Marketing Automation benefits from it too, as events such as sending e-mails or actions to web pages can be personalized in real time, also on the basis of hot “interests” for each individual person in that particular moment.
CRM & Marketing Automation Content Management
Michele Petrilli
Digital Communication Section Manager @Nissan Motor...
Published on 27.09.2019

Measuring business through touchpoints and data: Nissan's recipe

Reading Time: 3 MIN
CRM & Marketing Automation Content Intelligence
The Editorial Staff
Content Intelligence Network
Published on 30.08.2019

Intelligent DAM or Headless CMS: Which one to choose?

Reading Time: 5 MIN
CRM & Marketing Automation Customer Experience
Andrea Pietrobon
Head of Digital Marketing @Eurostep
Published on 19.08.2019

How to improve the customer experience with data

Reading Time: 4 MIN
CRM & Marketing Automation
Fabio Lazzarini
International Development B2B Services Director @CRIF
Published on 24.07.2019

Data-driven in B2B Marketing: advantages, obstacles and best practices

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
Tommaso Chiesa
Head of Digital e CVM @The Space Cinema
Published on 19.07.2019

The Space Cinema, the value of customer experience

Reading Time: 4 MIN
CRM & Marketing Automation
Giulio Colnaghi
Founder @Marketing Automation Italia
Published on 17.07.2019

B2B Marketing Automation: from contacts to customers

Reading Time: 5 MIN
CRM & Marketing Automation
Stefano Gatti
Head of Data & Analytics @Nexi
Published on 08.07.2019

Algorithm Economy: the skills required of an AI expert

Reading Time: 3 MIN
CRM & Marketing Automation
Gaetano Masi
Chief Growth Officer @KPI6
Published on 05.07.2019

Big Data vs. Smart Data, when size does not matter

Reading Time: 4 MIN
CRM & Marketing Automation
Massimo Fubini
Founder &CEO @ContactLab
Published on 01.07.2019

How to carry out an Artificial Intelligence project

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 26.06.2019

Business in the data world: the oracular economy

Reading Time: 5 MIN
CRM & Marketing Automation Customer Experience
Elisabetta Bruno
Digital Strategy Manager @Diennea
Published on 19.06.2019

How brands can turn users into loyal customers

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
Lorenzo Giorda
Global Head of Digital Marketing @Lavazza
Published on 17.06.2019

The customer at the center of the business: Lavazza's strategy

Reading Time: 4 MIN
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