CRM & Marketing Automation

The interests of each user collected by Content Intelligence become valuable data with which to enrich each customer’s profile. In this way, the marketing and sales departments can develop a personalized communication. Indeed, thanks to the Single Customer View, the CRM system is enriched with a “snapshot” that reveals interests, the list of content viewed on the various channels, and a series of insights prompting the sales staff in real time of content and topics to be approached with each interlocutor. At this point, Marketing Automation benefits from it too, as events such as sending e-mails or actions to web pages can be personalized in real time, also on the basis of hot “interests” for each individual person in that particular moment.
CRM & Marketing Automation Content Intelligence Customer Experience
THRON Team
THRON.com
Published on 22.06.2018

Create evergreen content for use whenever, wherever

Reading Time: 3 MIN
CRM & Marketing Automation
Graziano Greco
Co-Founder & CEO at Rhei, HubSpot Diamond Partner
Published on 14.06.2018

Increase the Personalization of Marketing Automation Actions with Content Intelligence (CI)

Reading Time: 5 MIN
CRM & Marketing Automation Customer Experience
THRON Team
THRON.com
Published on 13.06.2018

What will the future developments of SEO and Content Marketing be in the age of Artificial Intelligence?

Reading Time: 3 MIN
CRM & Marketing Automation
Massimo Fubini
Founder &CEO @ContactLab
Published on 12.06.2018

Content Intelligence enhances customer management with customer analysis data.

Reading Time: 5 MIN
CRM & Marketing Automation Customer Experience
Camilla Bottin
Content Manager @ THRON
Published on 05.06.2018

Get to know your visitors with Content Intelligence

Reading Time: 3 MIN
Report
CRM & Marketing Automation Customer Experience
Camilla Bottin
Content Manager @ THRON
Published on 30.05.2018

Future scenarios: Artificial Intelligence at the service of the customer experience

Reading Time: 3 MIN
Report
CRM & Marketing Automation Customer Experience
Roberto Pala
CEO & Co-Founder @ Queryo
Published on 21.05.2018

First Party Data with Analytics and Content Intelligence

Reading Time: 5 MIN
CRM & Marketing Automation Content Intelligence Customer Experience Content Management Content Management
THRON Team
THRON.com
Published on 18.05.2018

More and more Content Intelligence solutions featured among Martech technologies in the Brinker report!

Reading Time: 5 MIN
Infographic
CRM & Marketing Automation Customer Experience
Camilla Bottin
Content Manager @ THRON
Published on 16.05.2018

The best Content Marketing is driven by data

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
THRON Team
THRON.com
Published on 09.05.2018

Measuring the value of content with Content Intelligence

Reading Time: 3 MIN
E-book
CRM & Marketing Automation Content Intelligence Customer Experience
Luca La Mesa
Social Media Strategist e SingolarityU Italy Investor
Published on 26.04.2018

How to increase conversions with Content Intelligence

Reading Time: 2 MIN
Report
Events CRM & Marketing Automation Content Intelligence Customer Experience Content Management Content Management
THRON Team
THRON.com
Published on 20.04.2018

The Connected Experience Imperative

Reading Time: 5 MIN
Report
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