CRM & Marketing Automation

The interests of each user collected by Content Intelligence become valuable data with which to enrich each customer’s profile. In this way, the marketing and sales departments can develop a personalized communication. Indeed, thanks to the Single Customer View, the CRM system is enriched with a “snapshot” that reveals interests, the list of content viewed on the various channels, and a series of insights prompting the sales staff in real time of content and topics to be approached with each interlocutor. At this point, Marketing Automation benefits from it too, as events such as sending e-mails or actions to web pages can be personalized in real time, also on the basis of hot “interests” for each individual person in that particular moment.
CRM & Marketing Automation Content Intelligence
Antonio Cabras
Marketing&Digital Consultant @Sinfonia Lab
Published on 20.03.2019

Lovemarks: the strategies to make users fall in love with your brand

Reading Time: 4 MIN
CRM & Marketing Automation Content Intelligence
Alessia Camera
Digital Marketing and Growth Hacking consultant
Published on 18.03.2019

Data-driven Marketing: find out how to do it with AI!

Reading Time: 4 MIN
CRM & Marketing Automation Content Intelligence
The Editorial Staff
Content Intelligence Network
Published on 27.02.2019

Think of each client as if they were the only one!

Reading Time: 4 MIN
Infographic
CRM & Marketing Automation
Rinaldo Zambello
CEO & CSO @ NUR Internet Marketing
Published on 20.02.2019

Why apply Machine Learning to Marketing Automation

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
Francesco Morace
President @Future Concept Lab
Published on 01.02.2019

Humans + Humans: what Artificial Intelligence can really give us

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
Mauro Lupi
Strategy Director @DigitalBreak
Published on 30.01.2019

The Content Marketing Strategy that ignites Digital Transformation

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
Alessandro Chessa
Data Scientist & CEO di Linkalab
Published on 21.01.2019

Smart Data: the data that guide your business

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
Camilla Bottin
Content Manager @ THRON
Published on 14.01.2019

Do you already have a DAM system or would you like one? Choose the Intelligent one!

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 11.01.2019

The eight rules for successful marketing

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 02.01.2019

Retain your customers with personalized content

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 27.12.2018

How AI and Machine Learning are changing Marketing

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
Antonio Comelli
Marketing Officer @ THRON
Published on 19.12.2018

Put content at the center: the copernican revolution of the Intelligent DAM

Reading Time: 3 MIN
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