CRM & Marketing Automation

The interests of each user collected by Content Intelligence become valuable data with which to enrich each customer’s profile. In this way, the marketing and sales departments can develop a personalized communication. Indeed, thanks to the Single Customer View, the CRM system is enriched with a “snapshot” that reveals interests, the list of content viewed on the various channels, and a series of insights prompting the sales staff in real time of content and topics to be approached with each interlocutor. At this point, Marketing Automation benefits from it too, as events such as sending e-mails or actions to web pages can be personalized in real time, also on the basis of hot “interests” for each individual person in that particular moment.
CRM & Marketing Automation
Rinaldo Zambello
CEO & CSO @ NUR Internet Marketing
Published on 20.02.2019

Why apply Machine Learning to Marketing Automation

Reading Time: 4 MIN
Customer Experience CRM & Marketing Automation
Francesco Morace
President @Future Concept Lab
Published on 01.02.2019

Humans + Humans: what Artificial Intelligence can really give us

Reading Time: 4 MIN
Customer Experience CRM & Marketing Automation
Mauro Lupi
Strategy Director @DigitalBreak
Published on 30.01.2019

The Content Marketing Strategy that ignites Digital Transformation

Reading Time: 4 MIN
Customer Experience CRM & Marketing Automation
Alessandro Chessa
Data Scientist & CEO di Linkalab
Published on 21.01.2019

Smart Data: the data that guide your business

Reading Time: 4 MIN
Customer Experience CRM & Marketing Automation
Camilla Bottin
Content Manager @ THRON
Published on 14.01.2019

Do you already have a DAM system or would you like one? Choose the Intelligent one!

Reading Time: 3 MIN
Customer Experience CRM & Marketing Automation
The Editorial Staff
Content Intelligence Network
Published on 11.01.2019

The eight rules for successful marketing

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 02.01.2019

Retain your customers with personalized content

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 27.12.2018

How AI and Machine Learning are changing Marketing

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
Antonio Comelli
Marketing Officer @ THRON
Published on 19.12.2018

Put content at the center: the copernican revolution of the Intelligent DAM

Reading Time: 3 MIN
Customer Experience CRM & Marketing Automation
Marco Sorrentino
Content Director @Publicis Media
Published on 17.12.2018

The native evolution of Content Marketing

Reading Time: 3 MIN
CRM & Marketing Automation
The Editorial Staff
Content Intelligence Network
Published on 12.12.2018

Why Content Intelligence is more effective than Facebook Pixel

Reading Time: 3 MIN
Customer Experience CRM & Marketing Automation
Silvia Bellucci
Cloud and AI Sales @IBM
Published on 28.11.2018

The Cognitive Era: IoT, Big Data and Artificial Intelligence

Reading Time: 4 MIN
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