CRM & Marketing Automation

The interests of each user collected by Content Intelligence become valuable data with which to enrich each customer’s profile. In this way, the marketing and sales departments can develop a personalized communication. Indeed, thanks to the Single Customer View, the CRM system is enriched with a “snapshot” that reveals interests, the list of content viewed on the various channels, and a series of insights prompting the sales staff in real time of content and topics to be approached with each interlocutor. At this point, Marketing Automation benefits from it too, as events such as sending e-mails or actions to web pages can be personalized in real time, also on the basis of hot “interests” for each individual person in that particular moment.
CRM & Marketing Automation Customer Experience
Lorenzo Giorda
Global Head of Digital Marketing @Lavazza
Published on 17.06.2019

The customer at the center of the business: Lavazza's strategy

Reading Time: 4 MIN
CRM & Marketing Automation
The Editorial Staff
Content Intelligence Network
Published on 05.06.2019

Who's gonna triumph between the US and China on Artificial Intelligence?

Reading Time: 3 MIN
CRM & Marketing Automation
Mirko Vairo
Co-Founder&Business Developer @SocialBeat
Published on 24.05.2019

Why automate Digital Content Delivery processes?

Reading Time: 3 MIN
CRM & Marketing Automation Content Intelligence
The Editorial Staff
Content Intelligence Network
Published on 23.05.2019

How is advertising changing in the age of Artificial Intelligence?

Reading Time: 3 MIN
CRM & Marketing Automation
Andrea Lamperti
Direttore di Ricerca degli Osservatori Digital...
Published on 22.05.2019

Digital innovation: the dynamics of the Italian market

Reading Time: 4 MIN
CRM & Marketing Automation
Massimo Paltrinieri
Senior Advisor on Digital Transformation
Published on 17.05.2019

Artificial Intelligence according to Leonardo Da Vinci

Reading Time: 3 MIN
CRM & Marketing Automation
Alex Mari
AI in Marketing Researcher @University of Zurich
Published on 15.05.2019

AI-Driven Marketing: the rise of Machine Learning

Reading Time: 5 MIN
CRM & Marketing Automation
The Editorial Staff
Content Intelligence Network
Published on 10.05.2019

Get people to open your e-mail!

Reading Time: 3 MIN
CRM & Marketing Automation Content Intelligence
Antonio Cabras
Marketing&Digital Consultant @Sinfonia Lab
Published on 20.03.2019

Lovemarks: the strategies to make users fall in love with your brand

Reading Time: 4 MIN
CRM & Marketing Automation Content Intelligence
Alessia Camera
Digital Marketing and Growth Hacking consultant
Published on 18.03.2019

Data-driven Marketing: find out how to do it with AI!

Reading Time: 4 MIN
CRM & Marketing Automation Content Intelligence
The Editorial Staff
Content Intelligence Network
Published on 27.02.2019

Think of each client as if they were the only one!

Reading Time: 4 MIN
Infographic
CRM & Marketing Automation
Rinaldo Zambello
CEO & CSO @ NUR Internet Marketing
Published on 20.02.2019

Why apply Machine Learning to Marketing Automation

Reading Time: 4 MIN
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