Customer Experience

Getting to grips with a new kind of increasingly aware consumer, companies are making themselves customer centric. They are, therefore, putting the customer experience at the base of their strategies, or rather, the way in which the customer perceives the interaction with a particular brand. To be able to create a specific engagement with their target, companies are focusing on user experiences before, during and after the purchase, as well as on the product/service offered. With the data collected by content, that has been made intelligent and, therefore, a receptor of user interests, these interactions between the user and the brand can be constructed, improved and personalized. This process invests all the platforms through which the brand communicates in an omnichannel perspective, both owned ones and those of third parties, such as social networks, for instance.
Customer Experience
Cristian Modolo
Marketing & Communication Director @Vicenzi Spa
Published on 17.04.2019

Made in Italy as a competitive advantage. The Vicenzi case

Reading Time: 3 MIN
Content Intelligence Customer Experience
Camilla Bottin
Content Manager @ THRON
Published on 10.04.2019

Marketing and Artificial Intelligence: how to innovate your business

Reading Time: 4 MIN
Content Intelligence Customer Experience
Filippo Trocca
Customer Experience Director @ 3rdPlace
Published on 08.04.2019

Why is it so important to detect the interests of users?

Reading Time: 3 MIN
Content Intelligence Customer Experience Content Management
Patrizia Menchiari
Marketing Consultant
Published on 05.04.2019

Cardio Marketing, the tools to ensure customer retention

Reading Time: 4 MIN
Customer Experience
Alessandro Cappellotto
Web Marketing Consultant&Copywriter
Published on 03.04.2019

Improve User Experience with Language Design: microcopies for your digital interfaces

Reading Time: 4 MIN
Content Intelligence Customer Experience
Camilla Bottin
Content Manager @ THRON
Published on 29.03.2019

Find your tribes with Content Intelligence

Reading Time: 3 MIN
Customer Experience
Tiziana Primori
AD @FICO Eataly World
Published on 25.03.2019

FICO Eataly World, the Customer Experience revolution

Reading Time: 2 MIN
Content Intelligence Customer Experience
Antonio Comelli
Marketing Officer @ THRON
Published on 22.03.2019

How to improve your brand's Content Experience in 4 steps

Reading Time: 3 MIN
Infographic
Content Intelligence Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 13.03.2019

Ensure the very best Content Experience

Reading Time: 4 MIN
Content Intelligence Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 11.03.2019

Create your own Versailles of content with Artificial Intelligence

Reading Time: 3 MIN
Infographic
Customer Experience Content Management
Luca Altieri
Direttore Marketing, CMO @IBM Italia
Published on 08.03.2019

The Artificial Intelligence that redesigns customer experience

Reading Time: 4 MIN
Content Intelligence Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 01.03.2019

How can I guarantee my digital presence in China?

Reading Time: 4 MIN
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