Customer Experience

Getting to grips with a new kind of increasingly aware consumer, companies are making themselves customer centric. They are, therefore, putting the customer experience at the base of their strategies, or rather, the way in which the customer perceives the interaction with a particular brand. To be able to create a specific engagement with their target, companies are focusing on user experiences before, during and after the purchase, as well as on the product/service offered. With the data collected by content, that has been made intelligent and, therefore, a receptor of user interests, these interactions between the user and the brand can be constructed, improved and personalized. This process invests all the platforms through which the brand communicates in an omnichannel perspective, both owned ones and those of third parties, such as social networks, for instance.
Customer Experience
Tommaso Cattivelli
Project Manager @CRU Agency
Published on 24.09.2019

From container to content: digital packaging in the Food industry

Reading Time:
Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 20.09.2019

Martech, the strategy that guides companies towards Customer Centricity

Reading Time: 4 MIN
Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 13.09.2019

Customer Experience Design in 4 steps

Reading Time: 4 MIN
E-commerce Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 27.08.2019

Product is the new media: retail and product content

Reading Time: 3 MIN
Customer Experience
Francesca Lerario
Managing Director @Ogury Italy
Published on 21.08.2019

Transparency and relevance, the must-haves for user interaction

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
Andrea Pietrobon
Head of Digital Marketing @Eurostep
Published on 19.08.2019

How to improve the customer experience with data

Reading Time: 4 MIN
Customer Experience
Marta Infantino
Client Partner @ Young Digitals
Published on 26.07.2019

Experience: the cornerstone of a successful campaign

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
Tommaso Chiesa
Head of Digital e CVM @The Space Cinema
Published on 19.07.2019

The Space Cinema, the value of customer experience

Reading Time: 4 MIN
E-commerce Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 15.07.2019

The triad of Customer Experience: DAM, CMS and PIM

Reading Time: 3 MIN
Customer Experience
Daniele Giordano
IT Manager @Radio Maria
Published on 12.07.2019

How Radio Maria has improved user experience

Reading Time: 3 MIN
Customer Experience Content Management
Roberto Ghislanzoni
Senior Manager Digital Center of Excellence @Whirlpool...
Published on 28.06.2019

Content management, Whirlpool’s strategy

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 26.06.2019

Business in the data world: the oracular economy

Reading Time: 5 MIN
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