Customer Experience

Getting to grips with a new kind of increasingly aware consumer, companies are making themselves customer centric. They are, therefore, putting the customer experience at the base of their strategies, or rather, the way in which the customer perceives the interaction with a particular brand. To be able to create a specific engagement with their target, companies are focusing on user experiences before, during and after the purchase, as well as on the product/service offered. With the data collected by content, that has been made intelligent and, therefore, a receptor of user interests, these interactions between the user and the brand can be constructed, improved and personalized. This process invests all the platforms through which the brand communicates in an omnichannel perspective, both owned ones and those of third parties, such as social networks, for instance.
CRM & Marketing Automation Customer Experience
Lorenzo Giorda
Global Head of Digital Marketing @Lavazza
Published on 17.06.2019

The customer at the center of the business: Lavazza's strategy

Reading Time: 4 MIN
Customer Experience
Alessandro Pacetti
Digital Sales & Marketing Manager @Alessi SPA
Published on 12.06.2019

How to maintain Brand Consistency across all channels?

Reading Time: 4 MIN
Customer Experience
Nicola Antonelli
Project Manager @LuisaViaRoma.com
Published on 11.06.2019

Digital courage in luxury: the LuisaViaRoma case

Reading Time: 4 MIN
Customer Experience
Monica Orsino
EMEA Senior Learning Engagement Manager @Microsoft
Published on 13.05.2019

Artificial intelligence? There's plenty for everyone!

Reading Time: 4 MIN
Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 06.05.2019

Mobile First, the Content Strategy to make your brand loved

Reading Time: 3 MIN
Customer Experience Content Management
Davide Ferracin
Marketing Manager @Lapitec
Published on 29.04.2019

Sustainability and digital: the secrets to effective communication

Reading Time: 3 MIN
Customer Experience Content Management
Lerrj Piazza
Marketing Manager @OZ Racing
Published on 24.04.2019

High Quality and technology transfer: successful Made in Italy

Reading Time: 3 MIN
Customer Experience
Cristian Modolo
Marketing & Communication Director @Vicenzi Spa
Published on 17.04.2019

Made in Italy as a competitive advantage. The Vicenzi case

Reading Time: 3 MIN
Content Intelligence Customer Experience
Camilla Bottin
Content Manager @ THRON
Published on 10.04.2019

Marketing and Artificial Intelligence: how to innovate your business

Reading Time: 4 MIN
Content Intelligence Customer Experience
Filippo Trocca
Customer Experience Director @ 3rdPlace
Published on 08.04.2019

Why is it so important to detect the interests of users?

Reading Time: 3 MIN
Content Intelligence Customer Experience Content Management
Patrizia Menchiari
Marketing Consultant
Published on 05.04.2019

Cardio Marketing, the tools to ensure customer retention

Reading Time: 4 MIN
Customer Experience
Alessandro Cappellotto
Web Marketing Consultant&Copywriter
Published on 03.04.2019

Improve User Experience with Language Design: microcopies for your digital interfaces

Reading Time: 4 MIN
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