Customer Experience

Getting to grips with a new kind of increasingly aware consumer, companies are making themselves customer centric. They are, therefore, putting the customer experience at the base of their strategies, or rather, the way in which the customer perceives the interaction with a particular brand. To be able to create a specific engagement with their target, companies are focusing on user experiences before, during and after the purchase, as well as on the product/service offered. With the data collected by content, that has been made intelligent and, therefore, a receptor of user interests, these interactions between the user and the brand can be constructed, improved and personalized. This process invests all the platforms through which the brand communicates in an omnichannel perspective, both owned ones and those of third parties, such as social networks, for instance.
Customer Experience
Valentino Pitzolu
Manager at KPMG Advisory SpA
Published on 06.12.2019

Customer experience excellence in Italy: the results of the KPMG study

Reading Time: 5 MIN
CRM & Marketing Automation Customer Experience
Giorgio Marandola
Consultant and trainer
Published on 03.12.2019

Video content marketing, the reason why you can’t do without it

Reading Time: 5 MIN
Customer Experience
Davide Cavalieri
General Manager @Cavalieri Retail
Published on 14.11.2019

Product communication and retail: challenges and strategies

Reading Time: 3 MIN
Customer Experience Content Management
Sergio Vitale
Digital & E-commerce Manager @Whirlpool Italy
Published on 05.11.2019

How Whirlpool uses content effectively

Reading Time: 4 MIN
Customer Experience Content Management
The Editorial Staff
Content Intelligence Network
Published on 31.10.2019

OVS and the Shopping Experience revolution

Reading Time: 3 MIN
Customer Experience
Tommaso Cattivelli
Project Manager @CRU Agency
Published on 24.09.2019

From container to content: digital packaging in the Food industry

Reading Time:
Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 20.09.2019

Martech, the strategy that guides companies towards Customer Centricity

Reading Time: 4 MIN
Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 13.09.2019

Customer Experience Design in 4 steps

Reading Time: 4 MIN
E-commerce Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 27.08.2019

Product is the new media: retail and product content

Reading Time: 3 MIN
Customer Experience
Francesca Lerario
Managing Director @Ogury Italy
Published on 21.08.2019

Transparency and relevance, the must-haves for user interaction

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
Andrea Pietrobon
Head of Digital Marketing @Eurostep
Published on 19.08.2019

How to improve the customer experience with data

Reading Time: 4 MIN
Customer Experience
Marta Infantino
Client Partner @ Young Digitals
Published on 26.07.2019

Experience: the cornerstone of a successful campaign

Reading Time: 3 MIN
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