Customer Experience

Getting to grips with a new kind of increasingly aware consumer, companies are making themselves customer centric. They are, therefore, putting the customer experience at the base of their strategies, or rather, the way in which the customer perceives the interaction with a particular brand. To be able to create a specific engagement with their target, companies are focusing on user experiences before, during and after the purchase, as well as on the product/service offered. With the data collected by content, that has been made intelligent and, therefore, a receptor of user interests, these interactions between the user and the brand can be constructed, improved and personalized. This process invests all the platforms through which the brand communicates in an omnichannel perspective, both owned ones and those of third parties, such as social networks, for instance.
CRM & Marketing Automation Customer Experience
Tommaso Chiesa
Head of Digital e CVM @The Space Cinema
Published on 19.07.2019

The Space Cinema, the value of customer experience

Reading Time: 4 MIN
E-commerce Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 15.07.2019

The triad of Customer Experience: DAM, CMS and PIM

Reading Time: 3 MIN
Customer Experience
Daniele Giordano
IT Manager @Radio Maria
Published on 12.07.2019

How Radio Maria has improved user experience

Reading Time: 3 MIN
Customer Experience Content Management
Roberto Ghislanzoni
Senior Manager Digital Center of Excellence @Whirlpool...
Published on 28.06.2019

Content management, Whirlpool’s strategy

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 26.06.2019

Business in the data world: the oracular economy

Reading Time: 5 MIN
E-commerce Customer Experience
Alessandro Perego
Scientific Director at Osservatori Digital Innovation
Published on 24.06.2019

B2C e-commerce in Italy: forecasts for 2019

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
Elisabetta Bruno
Digital Strategy Manager @Diennea
Published on 19.06.2019

How brands can turn users into loyal customers

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
Lorenzo Giorda
Global Head of Digital Marketing @Lavazza
Published on 17.06.2019

The customer at the center of the business: Lavazza's strategy

Reading Time: 4 MIN
Customer Experience
Alessandro Pacetti
Digital Sales & Marketing Manager @Alessi SPA
Published on 12.06.2019

How to maintain Brand Consistency across all channels?

Reading Time: 4 MIN
Customer Experience
Nicola Antonelli
Project Manager @LuisaViaRoma.com
Published on 11.06.2019

Digital courage in luxury: the LuisaViaRoma case

Reading Time: 4 MIN
Customer Experience
Monica Orsino
EMEA Senior Learning Engagement Manager @Microsoft
Published on 13.05.2019

Artificial intelligence? There's plenty for everyone!

Reading Time: 4 MIN
Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 06.05.2019

Mobile First, the Content Strategy to make your brand loved

Reading Time: 3 MIN
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