Customer Experience

Getting to grips with a new kind of increasingly aware consumer, companies are making themselves customer centric. They are, therefore, putting the customer experience at the base of their strategies, or rather, the way in which the customer perceives the interaction with a particular brand. To be able to create a specific engagement with their target, companies are focusing on user experiences before, during and after the purchase, as well as on the product/service offered. With the data collected by content, that has been made intelligent and, therefore, a receptor of user interests, these interactions between the user and the brand can be constructed, improved and personalized. This process invests all the platforms through which the brand communicates in an omnichannel perspective, both owned ones and those of third parties, such as social networks, for instance.
CRM & Marketing Automation Customer Experience
Alessandro Chessa
Data Scientist & CEO di Linkalab
Published on 21.01.2019

Smart Data: the data that guide your business

Reading Time: 4 MIN
Customer Experience
Patrizia Menchiari
Marketing Consultant
Published on 18.01.2019

Intelligent Listening: find out what your users want

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
Camilla Bottin
Content Manager @ THRON
Published on 14.01.2019

Do you already have a DAM system or would you like one? Choose the Intelligent one!

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 11.01.2019

The eight rules for successful marketing

Reading Time: 3 MIN
E-commerce Customer Experience
Giovanni Cappellotto
E-commerce&Retail Consultant
Published on 09.01.2019

E-Commerce: the requirements to make it successful

Reading Time: 4 MIN
Customer Experience
Eleonora Zaghis
Editor @Blog Ecostampa
Published on 07.01.2019

Social Media Monitoring and Influencer Marketing: how to use them

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 02.01.2019

Retain your customers with personalized content

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 27.12.2018

How AI and Machine Learning are changing Marketing

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
Antonio Comelli
Marketing Officer @ THRON
Published on 19.12.2018

Put content at the center: the copernican revolution of the Intelligent DAM

Reading Time: 3 MIN
Video
CRM & Marketing Automation Customer Experience
Marco Sorrentino
Content Director @Publicis Media
Published on 17.12.2018

The native evolution of Content Marketing

Reading Time: 3 MIN
Customer Experience
Andrea Pittana
Teacher of Fashion Marketing
Published on 14.12.2018

Luxury Digital Experience: the most effective strategies

Reading Time: 3 MIN
Customer Experience
Antonio Comelli
Marketing Officer @ THRON
Published on 10.12.2018

Distributing content: the secrets to doing it well

Reading Time: 4 MIN
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