Customer Experience

Getting to grips with a new kind of increasingly aware consumer, companies are making themselves customer centric. They are, therefore, putting the customer experience at the base of their strategies, or rather, the way in which the customer perceives the interaction with a particular brand. To be able to create a specific engagement with their target, companies are focusing on user experiences before, during and after the purchase, as well as on the product/service offered. With the data collected by content, that has been made intelligent and, therefore, a receptor of user interests, these interactions between the user and the brand can be constructed, improved and personalized. This process invests all the platforms through which the brand communicates in an omnichannel perspective, both owned ones and those of third parties, such as social networks, for instance.
CRM & Marketing Automation Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 27.12.2018

How AI and Machine Learning are changing Marketing

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
Antonio Comelli
Marketing Officer @ THRON
Published on 19.12.2018

Put content at the center: the copernican revolution of the Intelligent DAM

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
Marco Sorrentino
Content Director @Publicis Media
Published on 17.12.2018

The native evolution of Content Marketing

Reading Time: 3 MIN
Customer Experience
Andrea Pittana
Teacher of Fashion Marketing
Published on 14.12.2018

Luxury Digital Experience: the most effective strategies

Reading Time: 3 MIN
Customer Experience
Antonio Comelli
Marketing Officer @ THRON
Published on 10.12.2018

Distributing content: the secrets to doing it well

Reading Time: 4 MIN
Customer Experience
Francesco De Nobili
Docente, ricercatore e consulente di Digital Marketing
Published on 07.12.2018

Integrated Digital Marketing: start with data and reach the heart of your audience

Reading Time: 4 MIN
Customer Experience Content Management
Camilla Bottin
Content Manager @ THRON
Published on 03.12.2018

Brands are increasingly irresistible with honest, consistent and engaging content

Reading Time: 2 MIN
CRM & Marketing Automation Customer Experience
Silvia Bellucci
Cloud and AI Sales @IBM
Published on 28.11.2018

The Cognitive Era: IoT, Big Data and Artificial Intelligence

Reading Time: 4 MIN
CRM & Marketing Automation Customer Experience
Valentino Pitzolu
Manager at KPMG Advisory SpA
Published on 26.11.2018

Intelligent Experiences: the future of the Customer Experience

Reading Time: 4 MIN
Customer Experience
Federica Brancale
Data Analyst&Facilitator
Published on 23.11.2018

Creativity in the age of Data: why must marketing be data driven?

Reading Time: 3 MIN
Content Intelligence Customer Experience
The Editorial Staff
Content Intelligence Network
Published on 21.11.2018

Increase your ROI on your digital channels with Artificial Intelligence

Reading Time: 3 MIN
CRM & Marketing Automation Customer Experience
Salvatore Palange
Founder@Fluel Innovation for Business
Published on 19.11.2018

Artificial Intelligence: the technology that gives business a turbo boost

Reading Time: 3 MIN
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