Customer Experience

Getting to grips with a new kind of increasingly aware consumer, companies are making themselves customer centric. They are, therefore, putting the customer experience at the base of their strategies, or rather, the way in which the customer perceives the interaction with a particular brand. To be able to create a specific engagement with their target, companies are focusing on user experiences before, during and after the purchase, as well as on the product/service offered. With the data collected by content, that has been made intelligent and, therefore, a receptor of user interests, these interactions between the user and the brand can be constructed, improved and personalized. This process invests all the platforms through which the brand communicates in an omnichannel perspective, both owned ones and those of third parties, such as social networks, for instance.
Customer Experience Content Intelligence Content Management
The Editorial Staff
Content Intelligence Network
Published on 14.02.2019

Why the Intelligent DAM is your soulmate

Reading Time: 4 MIN
Infographic
Customer Experience
Eleonora Zaghis
Editor @Blog Ecostampa
Published on 13.02.2019

Integrate Social Media Monitoring in your communication strategy!

Reading Time: 4 MIN
Customer Experience
Valentino Pitzolu
Manager at KPMG Advisory SpA
Published on 11.02.2019

Customer Insight: understanding the client as engine for growth

Reading Time: 4 MIN
Customer Experience Content Intelligence
The Editorial Staff
Content Intelligence Network
Published on 08.02.2019

You want to reduce management costs but you don’t know how?

Reading Time: 4 MIN
E-commerce Customer Experience
Enrico Fantini
E-commerce Director @Carrefour Italia
Published on 04.02.2019

Secrets for a Content Strategy that makes your E-Commerce grow

Reading Time: 4 MIN
Customer Experience CRM & Marketing Automation
Francesco Morace
President @Future Concept Lab
Published on 01.02.2019

Humans + Humans: what Artificial Intelligence can really give us

Reading Time: 4 MIN
Customer Experience CRM & Marketing Automation
Mauro Lupi
Strategy Director @DigitalBreak
Published on 30.01.2019

The Content Marketing Strategy that ignites Digital Transformation

Reading Time: 4 MIN
E-commerce Customer Experience
Roberto Pala
CEO & Co-Founder @ Queryo
Published on 28.01.2019

Omnichannel E-Commerce: the Data-Driven Revolution is coming

Reading Time: 4 MIN
Customer Experience
Alberto Maestri
Chief Content Officer @ OpenKnowledge | Gruppo Bip.
Published on 25.01.2019

Smart Content: when creativity gets dynamic and needs advanced technologies

Reading Time: 4 MIN
Customer Experience Content Management
Alberto Canazza
Head of Strategy and Innovation @Young Digitals
Published on 23.01.2019

Artificial Intelligence and Brand Identity: here, now and into the future

Reading Time: 4 MIN
Customer Experience CRM & Marketing Automation
Alessandro Chessa
Data Scientist & CEO di Linkalab
Published on 21.01.2019

Smart Data: the data that guide your business

Reading Time: 4 MIN
Customer Experience
Patrizia Menchiari
Marketing Consultant
Published on 18.01.2019

Intelligent Listening: find out what your users want

Reading Time: 4 MIN
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