Thanks to Content Intelligence, the e-commerce store manages to evolve and enrich itself, becoming a platform where it is possible to meet consumers and offer them a complete and integrated experience, starting out from effective product information. That is to say, a channel where the relevant information and content contained within are able to accompany and guide the customer during the decision-making processes, driving them toward the final purchase, thanks to the ability acquired from the e-commerce store to improve engagement and increase satisfaction.